Adman Analytics
Thoughts on marketing analytics
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Category: Product Marketing
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If you’re reporting on a SaaS business, you’ve probably dealt with discounts at some point. Maybe they offered them to close a deal faster, win back a churned customer, or compete with a rival. According to industry data, over three-quarters of SaaS companies use discounting as part of their go-to-market strategy. But here’s the problem:…
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Daily Active Users (DAU) is one of the most widely tracked metrics in product development, yet most teams use it incorrectly. They celebrate growth in aggregate numbers while missing the strategic insights hidden beneath the surface. The problem with raw DAU is that it’s a lagging indicator masquerading as actionable intelligence. A growing DAU tells…