Adman Analytics
Thoughts on marketing analytics
recent posts
- A Structured SQL Framework for Marketing Analytics: Building Scalable Query Architecture
- Did Google Just Take the Lead in AI? Yup.
- Practical Data Visualization with Seaborn: Analyzing Superstore Sales Data
- Introduction to Seaborn: Beautiful Statistical Visualizations in Python
- Google Search “Preferred Sources”
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If you’re trying to stretch your grocery budget, you’ve probably heard both Aldi and Trader Joe’s praised as budget-friendly alternatives to traditional supermarkets. But which one actually saves you more money? I dug into the research to find out. The Bottom Line Here’s what might surprise you: while both stores offer significant savings compared to…
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“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela Reading is the gateway to personal transformation and freedom. From the hundreds of books consumed over years of dedicated study, this curated collection represents the most impactful works that have shaped countless lives. These books don’t just inform—they…
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ChatGPT prompt from Superhuman: Create a stylish poster [2:3] aspect ratio featuring a miniature 3D model of Chicago, showcasing its key landmarks, bursting through a torn, horizontally laid-out physical world map, seamlessly integrated into the design. A white, sleek 3D rendering of the city’s name ‘Chicago’, blends organically into the urban landscape. Use a dynamic…
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The most recent Federal Reserve data shows that the Consumer Price Index for All Urban Consumers (CPI-U) increased by 2.9% in August 2025 compared to the previous year, indicating a slight uptick in inflation. This blog post analyzes these numbers, places them in context, and explores what they might mean for consumers and policymakers.[1] Key…
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Switching from Adobe to Google Analytics: Key Considerations I’ve had numerous conversations with clients migrating from Adobe Analytics to Google Analytics 360 or investing in both tools simultaneously. The frequency of these discussions has increased dramatically, but many companies underestimate what this transition actually involves. Two Critical Considerations Before You Switch Don’t expect switching tools…
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Here’s a site with news & learning about AdTech all in one place! https://everythingadtech.com/ Smart News Feed – Aggregates latest articles from top adtech publications like AdExchanger, Digiday, and MarTech. Get AI-powered summaries with one click, bookmark articles for later reading, and never miss critical industry updates. Beginner Knowledge Base – Complete gamified course covering…
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A Reality Check for Programmatic’s Favorite Buzzword My dear digital marketing friends, I have a confession to make. Looking at Supply Path Optimization (SPO) data for months now, and I keep having the same thought: Are we solving the right problem, or are we just rearranging deck chairs on the programmatic Titanic? SPO, as currently…
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Marketing Qualified Leads (MQLs) were supposed to be the answer to B2B marketing’s credibility problem. They promised to make marketing more measurable, more accountable, and more strategic. But two decades later, our obsession with MQLs has created more problems than it solved. Instead of elevating marketing’s role in the business, MQLs have reduced marketing teams…
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What is “Positioning”? Positioning is simply explaining what your product does and why people should care about it. It’s like your elevator pitch – but for internal use to keep your team focused. Think of it as answering: “What problem do we solve, and why are we the best choice?” The Magic Formula Use this…
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Why Should You Care About SEO? SEO stands for “Search Engine Optimization.” Think of it as making your website more attractive and understandable to Google and other search engines so they show your site to more people. Free traffic: When people find your website through Google searches, you don’t pay for those visitors How SEO…