Adman Analytics
Thoughts on marketing analytics
recent posts
- A Structured SQL Framework for Marketing Analytics: Building Scalable Query Architecture
- Did Google Just Take the Lead in AI? Yup.
- Practical Data Visualization with Seaborn: Analyzing Superstore Sales Data
- Introduction to Seaborn: Beautiful Statistical Visualizations in Python
- Google Search “Preferred Sources”
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Category: Websites
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This seems like a lot of work for the users, but since we’ve destroyed the publishing world, I guess this is what we’re left with! https://www.google.com/search-personalization
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Structured Data is a powerful yet often underutilized tool that can dramatically improve your website’s visibility and marketing effectiveness.
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Every content creator faces the same challenge: the blog posts you published last year—or even last month—can quickly become outdated. Statistics change, best practices evolve, and links break. But with hundreds or thousands of posts in your archive, how do you know which ones need attention?
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There is a new web standard called LLMS.TXT. But what exactly is it, and should you care?
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For businesses focused on measuring paid advertising effectiveness, the last paid click attribution model is an essential tool.
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If you’ve ever needed to extract data from a website, you’ve probably encountered Beautiful Soup. This Python library has become the go-to tool for parsing HTML and XML documents, making web scraping accessible even to those just starting their coding journey. What Makes Beautiful Soup Special? Beautiful Soup transforms messy, real-world HTML into a navigable…
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I wanted to add GTM to this website. Here are the steps using Claude to create the plugin I needed: Features Simple interface: Clean admin page under Settings menu Validation: Ensures GTM ID format is correct Proper placement: Adds code to both and after as Google recommends Security: Sanitizes and escapes all inputs/outputs Quick access:…