Adman Analytics
Thoughts on marketing analytics
recent posts
- A Structured SQL Framework for Marketing Analytics: Building Scalable Query Architecture
- Did Google Just Take the Lead in AI? Yup.
- Practical Data Visualization with Seaborn: Analyzing Superstore Sales Data
- Introduction to Seaborn: Beautiful Statistical Visualizations in Python
- Google Search “Preferred Sources”
about
Tag: cte
-
Marketing analytics teams often struggle with SQL query management as their data infrastructure grows. Without a systematic framework, queries become unwieldy, difficult to maintain, and prone to errors. This comprehensive guide presents a structured SQL framework specifically designed for marketing analytics applications, providing both the theoretical foundation and practical implementation strategies your team needs.
-
The debate between Common Table Expressions (CTEs) and subqueries isn’t just about personal preference—it’s about writing SQL that is maintainable, performant, and clear in its intent. In this guide, we’ll explore both approaches, understand their strengths and weaknesses, and develop a framework for making the right choice every time.