Adman Analytics
Thoughts on marketing analytics
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Tag: SaaS
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If you’re reporting on a SaaS business, you’ve probably dealt with discounts at some point. Maybe they offered them to close a deal faster, win back a churned customer, or compete with a rival. According to industry data, over three-quarters of SaaS companies use discounting as part of their go-to-market strategy. But here’s the problem:…