Skip to content

Adman Analytics

Thoughts on marketing analytics

    • About Adman Analytics
    • KPIs
    • Marketing Analytics Maturity Curve: Datorama to Hightouch CDP
    • Marketing data consultant
    • Privacy Policy
    • Register for Emails
    • Tableau
    • Terms of Service
    • Understanding Adobe’s Marketing Platform Evolution

recent posts

  • A Structured SQL Framework for Marketing Analytics: Building Scalable Query Architecture
  • Did Google Just Take the Lead in AI? Yup.
  • Practical Data Visualization with Seaborn: Analyzing Superstore Sales Data
  • Introduction to Seaborn: Beautiful Statistical Visualizations in Python
  • Google Search “Preferred Sources”

about

  • LinkedIn

Tag: SaaS

  • The Hidden Trap in SaaS Profitability Reports: Why Your Lifetime Value Calculations Might Be Wrong

    The Hidden Trap in SaaS Profitability Reports: Why Your Lifetime Value Calculations Might Be Wrong

    October 8, 2025

    If you’re reporting on a SaaS business, you’ve probably dealt with discounts at some point. Maybe they offered them to close a deal faster, win back a churned customer, or compete with a rival. According to industry data, over three-quarters of SaaS companies use discounting as part of their go-to-market strategy. But here’s the problem:…

Designed with WordPress

Loading Comments...