Adman Analytics
Thoughts on marketing analytics
recent posts
- A Structured SQL Framework for Marketing Analytics: Building Scalable Query Architecture
- Did Google Just Take the Lead in AI? Yup.
- Practical Data Visualization with Seaborn: Analyzing Superstore Sales Data
- Introduction to Seaborn: Beautiful Statistical Visualizations in Python
- Google Search “Preferred Sources”
about
Tag: SEM
-
This seems like a lot of work for the users, but since we’ve destroyed the publishing world, I guess this is what we’re left with! https://www.google.com/search-personalization
-
Structural Equation Models offer several advantages over basic regression: Latent Variables – SEM can model unobservable constructs like “brand awareness” or “purchase intent” that mediate between impressions and conversions Multiple Dependent Variables – Instead of just modeling conversions, you can model the entire funnel (impressions → clicks → conversions) simultaneously Measurement Error – SEM accounts…