Summary: AEP Identity Strategy
Pedro Monjo’s comprehensive blog post emphasizes that identity strategy must be the absolute first step in any Adobe Experience Platform (AEP) implementation, before creating schemas, datasets, or any other configuration. He argues that once identities are configured and schemas are enabled for profile, there’s no going back without resetting the entire sandbox, making upfront planning crucial. The post categorizes identifiers into “good” (CRM IDs you control), “bad” (shared identifiers like email addresses and recycled phone numbers), and “ugly” (workaround solutions for companies that refuse to implement proper identifiers), while providing detailed technical guidance on configuring namespaces, schemas, and the identityMap field group for web/app data collection.
Read the full article: AEP Identity Strategy – Pedro Monjo
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